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1. Align on goals
Use the campaign chat to capture objectives, creative direction, and success metrics. Penny turns that input into a structured brief.
How Penny works
This quick tour mirrors the story we tell on the landing page: launch a campaign, discover influencers, collaborate, and measure everything in one place.
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2. Source perfectly matched influencers
From your brief, Penny searches our curated network and suggests creators that match your influencer types, platform, and tone.
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3. Launch outreach & collaborate
Send proposals in bulk, negotiate in the inbox, and auto-generate agreements once you have a yes.
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4. Measure outcomes
Dashboard velocity cards summarize replies, sentiment, and next steps so the team stays on track.
Need a deeper dive?
Hop back to the homepage to explore the hero, product sections, and testimonials that inspired this walkthrough. Everything on this page maps directly to those modules, so teams new to Penny can move from inspiration to action fast.